The goal of copywriting is to persuade. The goal of content writing is to engage . Both are writers. When you’re reading great copy, you’ll likely be compelled to purchase a product or service. And when you’re reading great content , a brand has captured your attention + interest enough to earn some of your trust. A content strategist gives the content purpose, vision and direction so that it’s useful, usable and maintained over time. They blend editorial skills with user experience to balance business needs with user needs. Copywriting: The Art of Persuasion Copywriting is the practice of writing words that convince readers to do something. Usually, to buy stuff. This type of writing will live in places like emails, social media posts, print ads, digital ads, and websites. You probably read a copywriter’s work every day, whether you realized it or not. Who are copywriters anyway...
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